From September 2011

Sometimes the worst idea is the best idea

The worst advertising idea is the best advertising idea. This is a competition to come up with the worst ad you can for a book. I’m not going to mention the name again, it is done enough already. After looking at 40 really bad ads for this book it will be the only title I remember next time I’m going to buy an advertising book. Good job!

I’m so ready!!!

I never felt this ready before. I need what I want to do and I really believe I can do it. I want to become planner and I know that I want to leave Stockholm. The last module helped a lot. I have been able to focus on what I enjoy doing and felt that I’m good at. On Sundays I have even been looking forward to go to school!

This weekend I will do the last tough up of this site and my application, collect my references and then it’s go!

See you soon wherever I end up for my internship! I’m looking forward to meet all of you out there!

What I like about my job 2

Right now we are working on a campaign for Bonniers sponsorship of the Swedish Basketball Association. We have presented both to both and they all loved it! We have been strugling with the strategy and concept for a while but finally we found a solution that we think would work and they love. The feeling to finish a pitch and the reaction of the client is applauds and the “We love it!” was one of the best experiences at Hyper Island this far! During this module I have reached my goal to learn more about strategy and to get to pitch a concept built on that strategy and sell it confirmed how much I love doing working with strategy, concepts and pitching. To have a job where you have an opportunity to achieve this feeling every time you present something new feels great!

My love

The best relationship I ever had is with Crystal Castles. The music works both when working and partying, to wake up and go to sleep. Every time I listen to them I find something new, a new song or a new sound that I haven’t noticed before. They are just growing and getting bigger and better all the time. They are always there when I need them.

Case: The Ford Fiesta Movement

A campaign that I really like and that went very well is the Ford Fiesta Movement. In the end they had 50 000 potential new customers in USA where the campaign ran, and for the car industry that is pretty good.

Challenge
The Ford Fiesta is a small car well suited for young people without a family. Regular advertising doesn’t work very well on this target group, they rather trust their friends and connections online than companies speaking directly to them.

Solution
To be able to tell them about this car that perfectly suits their needs they realized they needed to go through their friends and network online. Therefore Ford lent out cars to 20-30 year old people who write a blog or in another way are very active in social media with many followers. The persons who got to borrow the cars got them on one condition: they got a couple of missions including the cars that they needed to perform and write about in their blogs.

Who has time to blog anyway

Once in a while when I find the inspiration I manage to put together a blog post. If you want to get to know me I suggest to follow me on Twitter instead. I update daily with articles, insights and music I like. Search for @therivertweet

Future trends

I’m watching this video by the mobile applications students in Karlskrona, nice update on future trends if you can stand all the bla bla in between. Great links. The bambooser stream

I remembered the presentation we did for this course last year. The subject is the future of media. Afterwards it is really nice that we recorded the presentation so that we can share it with people. Enjoy!

How do you treat your climate change anxiety?

Today I’m sick. I’m lying in bed working. It is raining outside but not enough so I’m listening to this.

I need to get better at analyzing campaigns and show it off at my website so that’s part of what I’m gonna do today. To get some inspiration I visited Nina Åkestams blog but then I found this article by Jonas Paulsson about climate change anxiety. Climate change anxiety is the anxiety you feel when you think about the climate changes that are and will occure due to our irresponsible life style, especially here in the western world. This anxiety can make feel very eager to change your habits to prevent climate changes. Like other anxieties this one can fade away when you are not exposed to the throughts anymore, or they make you change your habits for good.

I can really relate to Nina’s and Jonas anxiety, I get it myself quite often. I haven’t gone as far as Jonas yet but I’m definitely doing some stuff different now. I have a list on my fridge door that tells me what food I can buy and eat and what I can’t buy and eat. Among the stuff I can’t buy are of course meat, fish and exotic fruits. Without these things the list of things I can buy might sound boring, but since the good list is longer than the bad list it doesn’t look to bad. There are still a lot of beans and vegetables that I can buy. I have a hard time though to decide what to do about eggs, but I don’t buy eggs that often, once every second month maybe, so it might not be too big of a problem. I still buy a lot of dairy products, I figured soy products aren’t that good for the environment either since they have to get rid of a lot of trees in the rainforests to be able to grow them.

I don’t go abroad or fly that often, I prefer to go away for a long time when I do go somewhere instead and then I don’t have to go away that often in between. When I went to Asia and North America I stayed for half a year and one year at respectively occasion.

When I’m with my family I try to make them taking the subway instead of the car when we are going somewhere together.

I try to buy as much clothes as possible second hand and I buy much less clothes now than I used to.

I wish I did more, and that I never had to eat meat, but I also realize that in order to change society the governments has to do so much more when it comes to laws and regulations in order to be able to see some real changes. Things are moving too slow and we think too much about the economical consequences of such laws and regulations. I believe that here in the western world we already have such a high standard so we should be able to lower our consumption levels a bit. Let’s face it, most of us won’t do it ourselves and that’s why it is so important that the governments force us to change. I’m very liberal in most ways but when it comes to climate change I guess I might sound a bit like a communist or something.

What do you do when climate change anxiety hits you?

5 things I like about working

We had a really inspiring lecture with David Bell yesterday on pitching and leadership. I could identify myself in many things he said in his lecture and that made me feel that project/account manager is what I want to become! It sounds like something that would make me happy. Since we are soon done here at Hyper Island and have to find a job I have been thinking a lot about where to start and therefore this lecture came at the right time.

Inspired by yesterday I also put together a top five list of things I think is fun at work:

1. Coming up with the most cool idea ever
2. Talking to clients
3. Selling a cool idea to a client
4. Meetings
5. Spontaneouse problem solving

What do you like at work?

My summer project is number one in appstore!

Today was an exiting day at my job at MTG. The application that I have been project managing was released on september 1 and today we where looking at the stats. We reached number one on Ipad for entertainment apps and number six for Iphone. We where also featured in the appstore!

We also got a really good review from mobilsiden.dk .

Picture evidence: