One of the most successful banners in the world all time was created to launch Guitar Hero 2. The banner was produced as a game application who’s code can be grabbed and placed at your website. The players could also compete for a price playing the banner.
Yesterday I arrived at Startup Weekend Cordoba! I went on the event in Buenos Aires with my Swedish friend Luis Daniel in November but that time I only came for the final presentations on sunday. Read the blog post from the previouse event here! This time I’m here all the way from the pitching of your idea on the friday, working on the ideas saturday, and present to compete for funding sunday.
I guess I’m starting to adapt to this way of thinking more now! I’m happy Hyper Island didn’t get mad at me for using their logo, to protect the brand they usually have pretty strict guidelines when to use it otherwise.
This way of thinking is also very similar to the entrepreneur quote that says: if you are not embarrassed with your first release, you have waited to long to release it.
I guess what it all comes down to is that if you spend too much time planning and thinking about how to do things they never get done. Better to start earlier and fix the problems along the way :p
If we win we will use the money to clean up after ourselves in Africa, India and South America where we dump our electronic garbage by learning the people there how to recycle and build new computers. Read more in my previous post: http://theriverstream.com/hyper-island-vs-reddit/
I would also like to initiate an attempt to solve task number 68: Get your team name trending on Twitter. We don’t care how you do it, as long as its legal!
We will do it thursday march 15, 4pm CET and 11am EDT Post anything with the #hyperisland tag or retweet this tweet: https://twitter.com/#!/therivertweet/status/180054349609844737
Freelancer is throwing a competition, a scavenger hunt, where the winning team get´s 25,000 dollars. To win you need a big network all over the world that can collaborate to solve the task. Does that sound like Hyper Island could do?
Reddit has created a team and are probably going to beat all small teams created by Facebook friends. We definitely want to proof that a real network is better than Reddit, don’t we?
What will we do with the price money? Give to a charity organization chosen by the memebers of the Hyper Island team!
2. Click on the Registration button. You don’t need a Freelancer account, you can register with Facebook connect.
3. Next you need to join the team called HyperIsland with team captain called Hpr Isld.
4. Wait until we have confirmed you as a member. In the meantime you can start solving the tasks and discuss in our google doc and Facebook group. If you don’t know what to do please ask me: email@example.com
SXSW is a festival in Austin, Texas, held in March every year. Over one week you have the chance to experience the latest in Interactive, Film and Music. I love music festivals, don’t have enough patience to attend a film festival, but what I’m most excited about is the interactive part. During the festival you have the chance to listen to lectures, attend workshops see loads of new technology and meet people working with interactivity and technology.
The original goal of the SXSW was to create a place for creative people to meet to exchange ideas and develop their careers. When the festival first started in 1987 as a music festival. As placed in the middle of the country, Austin found themselves isolated from the rest of the industry. SXSW was a way to bring the music business to Austin, and since the city already had a reputation of being a source of creative bands people from the music industry all around the worls was interested to come to Texas. Austin also has a significant industry of film and high-tech companies and in 1994 SXSW added interactivity and film to the festival program.
I would like to go to learn new things, get inspired and meet new people with the same interests. Apparently the party is good too, there are a lot of events going on during the week. To go will be one of my targets for next year.
Yesterday I went to a music and projection show at Espacio Fundacion Electronica. The stage was set up with four layers of curtains in front of each other with the same video projected on all of them at the same time to create a sence of depth on the stage. It seamed like the animations was created real time with a video game controller. The animations was accompanied by electronic music. I would describe the show as two guys playing video games and acting out Star Wars sword fights to music.
To get a better understanding of what it was watch this video.
Idea generation is something we spent a lot of time doing and thinking about at Hyper Island. Just came across an article in an old contagious magazine by DR Amantha Imber on brainstorming that made me think about how we could maximize the idea generation aspects of the project that I’ve been working with for the past 4 months.
In the article DR Imber puts words on the frustration I’ve felt during many idea generations – the ideas simply doesn’t become better just because we are more people or because a bigger group can produce a bigger number of ideas. Some of the points she’s mentioning are: while working together a group will adapt to each others ideas and produce ideas similar to each other, we can make up rules for what is not aloud to say but we still can’t control our body language and we listen very poor to each other while trying to come up with smart things to say.
When you on the other hand, she says, let a group of people think about ideas for themselves first before presenting them to the group, the ideas will be better, more diverse and when the group get together they have time to listen to each others ideas and develop them further into much more developed concepts instead of just coming up with more small ideas.
When we did process follow ups at Hyper Island (a process where we take time to reflect on what has happened and how we can change our work process to become more efficient) we learned to reflect individually first before sharing with our team. We rarely did the same thing for idea generation. My experience is that when given time to think for yourself first, the things that will be shared in the group will normally cover a wider range of topics, everyone will have something to share (no one will be left quiet in a corner) and more of the time spent in group can be used to build on the ideas instead of simply coming up with them. To be honest I often get my best ideas doing something completely different and not during brainstorms. I would like to see more idea generations take ideas coming from other directions into consideration.
How can we use this?
— Give the people who will participate in the idea generation the problem a couple of days ahead to give them a chance to think about ideas.
— If we need to come up with ideas during a meeting, use the Shifting technique. This means idea generate individually for 5 minutes, and then share and develop in group. This process is repeated once more and the whole idea generation meeting is over in 20 minutes. During this time using this technique the result is usually more and better ideas than during a 20 minute group brainstorm everyone together.
Easy as a piece of cake! Since it only takes 20 minutes of your time, why don’t try it next time you need to generate ideas and use an alarm to keep track of the time so that you don’t get lost.
Found this video that on disruptive innovation with Clay Christensen throgh my friend Luis Daniels Twitter. I’m much more interested in theories and models after I finished university than when I went to university. I like drawing up maps that explains ideas to explain them to people and I think it’s much faster to understand a new subject by looking at it as a model. I get super exited when I find theories like this that I like and thats why I would like to share it.
Anyway, disruptive innovation is when a complex and expensive technology can be produced much simpler and cheaper and therefore becomes available to more people – it’s being democratized. One of the most obvious examples is the computer. In the beginning only big companies could have them, and then they only had one. Today we have personal laptops and most recently everyone have access to their own computer through their smart-phone.
Disruptive innovation is a theory for making decisions for the future, but how? When a company that produces one of these products that are very complex and expensive to produce faces competition from upcoming companies, the big company have to decide if they will continue to sell their big product with big margins, or go down to the level of their competitors, producing the more simple product for lower price. Low margins and high volumes VS. high margins and low volumes.
I get the feeling here that when it comes to technology and development, we always move towards a more democratized world, or at least I would like to believe so, where technology and information always finds a way to reach out to more. It’s like a law almost. The development can only move forward. Like Darwin’s evolution theory.
Something else that is interesting that Clay says in the video is that it is better to base decisions on theories than on data. Data is in the past – when you make your decisions based on data it might already be too late. Therefore we need theories to make decisions for the future.
I like this theory because we can see big companies like Intel (watch the video) change their strategy according to it, participating in the development of making technology and information more democratized. Are there more interesting theories like this?