Month: November 2012

Possible revenue source for Facebook – copy Linkedin and Mercado Libre business model

Today I was updating my Facebook profile with my current and latest jobs. Facebook has become even more important than Linkedin when it comes to networking for job opportunities. Since the connections are very personal the level of trust between the connections is very high. For the work market this has made it easier to use real world network to find a job. I just wish the way my information is shown could have been more clear. I hope Facebook implements this soon.

Even though Linkedin is less personal the network aloud you to look for new talents on the whole new level. Here you can find and connect with people in very particular areas on very high levels very far out of your own sphere.

But as with Facebook, you had to know the person to connect with them. You could still send a request to anyone but you had to await their approval to connect with them. Now what Linkedin has started to charge for connecting with people. If they are connected to you more than three connections away on Linkedin, you have to pay to become a premium member to be able to send requests.

The same business model is also recently implemented on Argentine sites Mercado Libre and Comparto Depto, the first one the Argentine version of Ebay and the second the Argentine version of Craigslist.

At Mercado Libre your add will be shown to more people the more you pay.

At Comparto Depto you can send people that rent out apartments messages and by that apply for the apartment.

Both these sites charges for a service that people truly needs. The price is pretty low compared to what you get access too, and therefore the entrance to enter is low. People in Argentina are ready to pay for this service.

We could see Facebook take the same direction but that would be a risky step. This could mean that the users have to decide who they are prepared to pay to become a friend with. But if the price is low and the value of what the service provides to you, people would pay for it.

Spotify is an example of a monthly subscription app that has succeeded in gaining a big loyal group of users that finds the value created by the service worth paying for.

Facebook has managed to make people sign up and visit the service regularly. Brands marketing on the site has also started to become more intrusive, lately with sponsored status updates in the news feed. People definitely start to become ready to pay to avoid this.

I remember myself how intrusive the ads on Spotify had become shortly before myself and everyone I knew in Sweden started to pay for Spotify. During one spring, in the student block where I was living at the time, between the songs people played on speakers placed on their balconys the music was regularly cut of by advertising. This was annoying enough to make us pay. We had all for a long time been treated to free access to the app, and it was good enough to one of those added on costs that sneaked into our lives. But unlimited access to music made us at least download music illegally.

I think we are almost at that point where we are ready to start to pay for social media the same way we pay to use our smart phones to call, surf and text our friends. The maturity period is over. Lets see if Facebook are ready to show some balls.

Part 1: Hyper Island reading list

One of the group facilitators that worked with us at Hyper Island recommended to me to read The Fifth discipline field book in order to prepare for giving Hyper Island like workshops in how to create effective teams and improve creativity. After reading the book I could see many connections between the theories and methods it presented and the content of the diploma programs at Hyper Island. Among these are reflection and feedback, personal development, and process follow ups and team dynamics. Hyper Island is also a big part design thinking, but more on that in the design thinking category that I will soon add to this blog.

The Fifth Discipline: The Art and Practice of the Learning Organization (Senge 1990) is a book by Peter Senge (a senior lecturer at MIT) focusing on group problem solving using the systems thinking method in order to convert companies into learning organizations. The five disciplines represent approaches (theories and methods) for developing three core learning capabilities: fostering aspiration, developing reflective conversation, and understanding complexity.

Meditation for dummies

I have been trying to meditate many times before in my life but it wasn’t until now when I started to read a book on taoist meditation (will update with the title soon) that I really understand how to do it. This is just my version of meditation, I recommend you to read more on your own. But this tip on how to get started might serve as a motivation to begin.

Before you start, watch this video on how to breath!

Meditation for dummies

Step 1: Find a calm place where you wont be disturbed. Sit on a chair or on the floor with your legs crossed. Keep your spine straight. Close your eyes. Put your tongue towards the top of your mouth.

Step 2: Breath slowly in and out with your stomach.

Step 3: Recall the feeling of butterflies in your stomach. Feel them enter through an area behind your belly button. Feel this sensation spread in your whole stomach.

Step 4: Feel the butterflies in your whole body and your skin. Stay in this sensation for a while and feel happiness and love. Stay like this for a couple of minutes, start with 5 and when you feel ready increase to 15. Do every morning before breakfast or as often as you feel like it. It’s not important to do it often in the beginning. It’s like learning how to ride a bike when you where a kid. You start by trying it out a couple of times, no pressure, then start practicing more regular, and once you get it it’s like riding a bike. – a cabinet of curiosity

This artwork by Howard Reingold explains pretty good what my vision of is.

The Pataphysical Slot Machine is a community oracle is designed to work a bit like an interactive I-Ching or Tarot deck: we invite you to ask a question about your future. When you are ready, click on the big red button — and ‘instructions from the future’ will be revealed, prompting you to open one of 21 “wonderboxes.” Each wonderbox contains a scene that will help you reflect about your life. We’re asking our art community to create the scenes for this collaborative knowledge accumulator.

This project was inspired by the Renaissance’s “cabinets of curiosity” (see Wunderkammer), mexican retablos and french poet Alfred Jarry’s Pataphysics movement.

As he compares the artwork to a Renaissance cabine of curiosity, is also supposed to be a place to explore for new insights.

See the project on his flickr:

I subscribe to Howard on Facebook, I recommend you to subscribe too. A good way to fill your Facebook wall with some mind opening content. Howard is one of the people who was there to form the internet when it first was formed. He has the whole history and is definitely interesting to listen too. His theories about social media was started to be formed long before community management existed as a job title.