Month: July 2013

Conscious consumer rights

Written down for the first time in 1964 by Kennedy, brought back again a few years ago by Fearless, the new agency of Bogusky, this is a statement I wish I would have come up with myself. How many of us working in advertising honestly dare to follow these guidelines in every campaign we present to our clients?


Old Hyper Island project

Just saw that Coca Cola recently launched a campaign with music connected to geo locations. When I studied at Hyper Island we came up with a similar project – Flowshare. An app that connects music to places. Always fun to see ideas I had done by others. It reminds me of how an idea is not special in itself, it’s the way it’s produced and presented that matters. Don’t get too protective of your own ideas. Focus on the team process of making the project come alive.

Flowshare Application from gian carlo belleza on Vimeo.

Change gender Instagram app

“I have changed my salary!”

This is an image of my friend Sara as a man. During the weekend the fb newsfeed started to fill up with these pictures.

In Sweden, a country that wants to be known for being one of the most equal countries in the world, there are still big differences between the genders when it comes to salaries. Men still earn more money than women for the same work.

To draw attention to this Kommunal, which is the biggest union of Sweden made up of both government and private employees, created an app that lets women create images with them as men. You can choose between several different men looks, from young hipster to senior dressed in tuxedo.

This is an example of how interactive media can be used to draw attention to causes or educate. By interacting you are more likely remember the message than if you would have just heard it.

Try the app:
Download the app at Google play!

Kinder suprise?

A couple of weeks ago I noticed that here in Argentina they sell Kinder egg in pink and blue*. When I grew up there was only orange. The same for boys and girls. That was never something that bothered me as a kid, and neither my brothers.

What bothers me about pink and blue Kinder eggs is not the color, it’s the content. The pink eggs contain jewelry and cute animals, the blue eggs contain sets for small cars that you have to put together yourself and other more complex toys. What do we tell our kids when we give our little girls jewelry to play with and our boys toys for aspiring engineers? It’s 2013, aren’t we passed the old times when women where just supposed to be pretty housewifes and men worked for the both? Maybe there was pink and blue eggs all the time, they just didn’t sell them in Sweden?

I have travelled quite a bit and never seen pink and blue eggs before. Why this bothers me is that Kinder has always had eggs that doesn’t separate boys and girls, to start selling separate eggs for boys and girls feels like a step backwards. When I imagine the future I definitely believe in a more equal society if we can assume that we become more intelligent as we evolve.

The surprise kind of disappears as well if you by the color can tell what type of toy you will get, or maybe I’m the only one who doesn’t want my surprise spoiled.

*There is a green egg as well that contains animals, and an orange with the old mix of toys, which could be regarded as kind of unisex. But a green egg doesn’t make up for the blue and the pink eggs.