Found this banner from Telia. tv.nu is a Swedish website that shows what’s on TV right now. The table to the right for the Telia “channel” is a fake table, it is actually a banner. I can imagine this banner could have a quite high click through.
The problem is that the landing page of the banner sucks. You want to watch any content you want right now but the only thing you get is a landing page where you can order the package. What you would expect as a customer here is a site where you can actually get to watch whatever you want right now!!! If a link says they can watch whatever they want it should deliver that. Fail!
You can’t trick users like that online anymore, they won’t buy it!