For a long time I wanted to start a blog with banners that actually works. I haven’t found that many good banners though so I decided to let it be part of this blog.
What do I find so interesting about banners? Everybody hate them and only wants to see them disappear, but I kind of like them the way you would like a sick old street dog. As most people I hate boring, bad and disturbing banners. But when a banner works more like and application and actually does something at the same time as it is relevant to the user, they can actually work pretty good!
I found this banner on the Digital Buss blog. I don’t know how exiting the campaign metrics are but it is a pretty good idea! Enjoy!