The public transportation company in Sweden recently released a website inspired by Kickstarter.com asks the public to vote on what they would like SL to spend the money people pay fines for using the transportation without paying.
The site botshop.nu by DDB Stockholm
There are many things about this site that feels a bit old fashioned. The things you can vote on are things such as bus shelters (imagine waiting for the bus in -20), and new wagons. These are things I think SL should be taking care of anyway without waiting for the public to vote on it.
The site hopshop.nu by planka.nu
planka.nu is a swedish organization that promotes free public transportation. It didn’t take long before they published their own site where you can choose how you would like to spend the money we would save by making public transportation free. SL are spending huge amounts on technology and staff to prevent people from planking, riding for free.
Generally, it just feels very old to promote a surveillance system instead of making it free when it is very possible the free solution would actually be cheaper for society.
What are you up to?” by DDD Stockholm for the Swedish military service
Campaign by DDB earlier this year questioning the superficial things young people are occupied with today. Maybe it makes more people consider a career in the military, maybe the money could have been better spend on a more informative campaign.
While DDBs campaigns build on more traditional values, planka.nu is a lot more honest and productive. Would still like to see how planka.nu did the calculation of how making public transportation free would actually give the company a better result by only fund through taxes.