A while ago my Hyper Island friend Ola released his new project Project Of How. It is a platform where you can search methods for coming up with creative ideas. The site contains descriptions of different methods and how to do them as well as creatives talking about their creative process. Today my first contribution was released on the site, Switch it brainstorm. This is the model I myself prefer to use instead of a regular brainstorm. I wrote about it a while ago here on the blog, Does more brains mean better ideas? My interpretation of this method is a mix of things we did at Hyper Island, things I learned during Project Fly while using methods for being more creative and articles I read about it afterwards.
I hope you will find this and the other methods on the site useful!