How will social media change gender roles?

This is one of the most positive videos I’ve seen in a long time! When we use social media we leave a trace of stuff we like. If companies started to pick up these traces we would maybe get a more diverse picture of the genders in media. Online we get to decide ourselves what we want to consume, we can also choose to consume things that are necessarily not what our demographic normally like, but online we can be who we want to be.

How many girls would choose to read Cosmopolitan articles online if they had the choice of reading something more interesting? Still quite a lot probably, but if the big volume fashion magazines like Cosmopolitan are exchanged by more different online magazines with more narrow target groups, I’m sure that the group that want to read about dieting and how to please your boyfriend would decrease being replaced by something that corresponds to your taste better.