I feel that during the past years because our focus shifted to the financial crisis, climate change got a lot less attention. The emissions of carbon dioxide are still increasing and we need to change this trend as soon as possible before it’s too late but also simply because it’s the right thing to do.
To get motivated about changing the trend, read this article and watch this Ted playlist:
Online people are producing more and more for free, just because it is fun and it is something they care about. The products we create together are actually competing with the gigantic companies that now rule the world. Soon we will also have 3D printers that will let us even produce physical goods and not just intellectual.
How will the market adapt to this? How will we adapt to this? The idea of working in exchange for information and products seems hard to grasp, it is much harder to get payed what we deserve in goods than in money. But as time goes by, shouldn’t we become more intelligent as humans? I think we just have to be open and adapt to change and everything will be fine.
Working with advertising as well as working in any business selling products to consumers you are facing the moral dilemma of consumption. We need to sell things in order to earn money so that we can buy food and pay for our housing but while doing so we also participate in increasing the consumption of goods we don’t really need.
But at the same time as I’m fighting my bad consciousness from working in advertising the same thing also gives me hope. Advertising can make us consume in a bad way, but it can also make us consume in a better and more responsible way. The consumers are more and more asking for this and more and more companies are also starting to work this way. Advertising can play a big role in this development by helping the consumers make better choices and helping the companies develop their businesses to fit the new world. Advertising is more about creating PR today as an effect of the digital development with for example social media forcing companies to become more transparent. This way the companies will still need advertising to help them develop their business and services that brings good PR to the company while contributing to a sustainable development.