Tagged trends

Music from Sweden

Swedish 16 year old rapping about drugs is nominated for Swedish music grammy. Music inspired by american rappers. His visuals are very nostalgic and make us think of back in nineties when you where a kid, watched manga, watching tacky websites on the internet and everything was easier.

Tendencies . tech instead of social media

Mashable used to be all about social media. Now they are featuring techn stories.

They recently posted the story of Lady Gagas flying dress carried by drones and Microsofts smart bra.

An indication of where advertising is going maybe. Who remembers the “How to post on Facebook” stories Mashable used to publish? Now we already know how to post, now we want to know what to post. Using digital technology to create buzz isn’t enough either, we are more impressed by solutions that add value.

And everyone has their own innovation lab, including Gaga.

The end of illegal downloading of Hollywood movies?

Finally Hollywood has understood that if they don’t put their content on YouTube someone else will and also taken the opportunity to spread their content through already existing networks instead of creating their own.

The YOMYOMF network recently published a playlist with all episodes of Drone. One of the actors from the show have even left a YouTube message in the end of the first part.

YouTube recently made a big investment in premium content creators on YouTube and YOMYOMF is one of the channels that stands out. YOMYOMF has 400 000 subscribers which makes it as significant as any traditional channel. A sci-fi show deserves to at least be released on YouTube even though this medium feels kind of old already.

Read the whole article on Singularity Hub.

Watch Drone here!

How to stand out on the smartphone market?

Since the future is mobile many companies not traditionally selling smartphones has gotten into this market. With such great forecasts as the market of smartphones are providing it is not hard to understand.

Casio is one of the latest companies to enter the smartphone market with smartphones that are close to undestructable. But they are not alone about these features, so how to stand out from the crowd?

One important part of the campaign has been to load the phone with features directed to the target consumers of the phone – active outdoor people. With a design that looks like it can stand a nuclear bomb and applications as GPS that works without reception, tide reports for surfers and … they have managed to package and present technical features that many smartphones already possess in a more tangible way. By helping the users understand the possibilities of the technology they manage their phones to stand out from the crowd. Most other unbreakable phones made by companies such as Motorola and Sony are still more similar to traditional smartphones with a more sleak and stylish design that makes them look less resistant.

Technological innovation can go a long way selling a product but if you can’t translate the benefits into a language that the users doesn’t understand it’s a waste of development costs on creating innovation might not be worth it. We still need to connect with the target group on a more emotional level.

How to survive evolution?

Very interesting video below about what the natural selection is based on – collaboration! The species that can collaborate the best will be most successful. This theory is also interesting in relation to the hacking culture and development of open source software. By collaborating on developing new things we will reach further.

In the end he also makes a really interesting point about what happens in Greece and the arabic world right now.

If the one thing that makes us survive the selection is to cooperate, why do we keep fighting?

Watch!

What is the next big thing?

What is the next big thing? When I say that I work with digital media people always ask me this question. But the next thing of what? What people usually mean with the next big thing is the next bit thing after Facebook. I don’t really like answering this question with a straight answer. Both because honestly I don’t know and even if I did it would probably change and since it depends on what area you are interested in I need to know this before I can answer.

A search on the term gives you a few possible answers. I like Quora for these types of questions. Read the answers here! Here you can also find a few good tips on how to think to find out what the next big thing is. One example of this is to look where investments go. Health care is an area that attracts a lot of new investments right now, we are becoming older and older and need more healthcare while there will be fewer people available to work in health care. This industry is currently attracting a lot of developer.

One thing that is the next big thing, and is already happening, is the globalization. One person that knows how to capitalize on this and has the financial power to do it is Matt Barrie. Recently he launched the new Linkedin for digital freelancing – freelancer.com. What this means for us working in digital media is that anyone anywhere (this is not new, but it will certainly become more common) can work anywhere with anyone. What Matt has done is finding a way to capitalize on this new thing.

I haven’t tried it out properly yet to say how good it works and it’s still very new. To use the site you also have to pay, which makes the barrier to enter higher but in the same time it will probably raise the quality. As part of the launching campaign freelancer.com threw a couple of competitions where you could win money that is added to your account. I was lucky to win 1000 dollar which I can either take out or use in the site.

I believe there are two ways to try to answer this question. Either you try to guess what other people will do in the future, or you create the next big thing yourself!

How can we explain the democratization process of information?

Found this video that on disruptive innovation with Clay Christensen throgh my friend Luis Daniels Twitter. I’m much more interested in theories and models after I finished university than when I went to university. I like drawing up maps that explains ideas to explain them to people and I think it’s much faster to understand a new subject by looking at it as a model. I get super exited when I find theories like this that I like and thats why I would like to share it.

Anyway, disruptive innovation is when a complex and expensive technology can be produced much simpler and cheaper and therefore becomes available to more people – it’s being democratized. One of the most obvious examples is the computer. In the beginning only big companies could have them, and then they only had one. Today we have personal laptops and most recently everyone have access to their own computer through their smart-phone.

Disruptive innovation is a theory for making decisions for the future, but how? When a company that produces one of these products that are very complex and expensive to produce faces competition from upcoming companies, the big company have to decide if they will continue to sell their big product with big margins, or go down to the level of their competitors, producing the more simple product for lower price. Low margins and high volumes VS. high margins and low volumes.

I get the feeling here that when it comes to technology and development, we always move towards a more democratized world, or at least I would like to believe so, where technology and information always finds a way to reach out to more. It’s like a law almost. The development can only move forward. Like Darwin’s evolution theory.

Something else that is interesting that Clay says in the video is that it is better to base decisions on theories than on data. Data is in the past – when you make your decisions based on data it might already be too late. Therefore we need theories to make decisions for the future.

I like this theory because we can see big companies like Intel (watch the video) change their strategy according to it, participating in the development of making technology and information more democratized. Are there more interesting theories like this?

Watch the video on the Harvard Business Review!

Are we back in grade school?

Just realized that when writing messages or chatting on Facebook it feels totally ok write without using capitals, I would never do that in an email. The same goes for the Skype chat. So why is it like this?

The first level of this is of course that it is more important to write quick than to write good. But if I analyze my own feelings it goes a bit deeper, and I don’t think I’m totally alone about this.

Facebook is a bit like being in school. You have a lot of people around you and some of them you don’t know that well. Like in the real world you don’t want to seem to eager in the beginning of a friendship, not call to often and not seem obsessive about the person. When writing to a person on Facebook that you don’t know that well you not only avoid writing too often but you also avoid sounding to eager by not spelling perfect or use capitals.

It starts to be really interesting when you think about the fact that for my generation the barriers between work and personal life are decreasing more and more since everyone you ever met are soon on Facebook. Until now the careless spelling has been kept on Facebook while the more traditional letter writing format has been used in emails, but what happens when the professional life moves into Facebook? With Skype we have already started to chat with professional contacts and I think we will see more of those contacts on Facebook.

Where will we get to show off our professional side or will the perception and criteria of being professional change?