Mashable used to be all about social media. Now they are featuring techn stories.
An indication of where advertising is going maybe. Who remembers the “How to post on Facebook” stories Mashable used to publish? Now we already know how to post, now we want to know what to post. Using digital technology to create buzz isn’t enough either, we are more impressed by solutions that add value.
And everyone has their own innovation lab, including Gaga.