emilia astromHi I’m Emilia Åström!

As a creative digital strategist I design and develop learning experiences in the form of workshops and interactive projects. I’m interested in the facilitation of learning and creative processes, developing projects using both digital and analog tools that through experience provokes reflection.

After studying Digital Media at Hyper Island in Stockholm, I came to Buenos Aires to work with the innovation incubator Fly Garage by Mondelez together with Contagious Magazine and Castro Innovation. Today I develop workshops and projects with international clients such as Telefonica, Mondelez, MTV, and Hyper Island, as an independent facilitator and creative strategist at IFUCUFOLLOW new media studio.

Born in Sweden, during the past 10 years I have had the opportunity to travel and live in different places. After working in both North and South America I speak both English and Spanish as my second languages, and am comfortable collaborating in different environments. With my mother working as an artist and art teacher, and my father working in advertising, I early developed an interest for both learning, art and communication.


Curriculum: Linkedin —>





Project of How:
2012 Switch it brainstorm
2012 The insights game

2012 Angry Birds – cómo evitar one-hit-wonder en la industria de los videojuegos
2012 El nuevo catálogo de realidad aumentada de Ikea
2012 Matt Barrie: “La publicidad no debería seguir haciendo cosas que no puedan medirse”
2012 Flattr, una manera de darles valor a los artistas online




“Emilia is eager to learn and adapts well to new situations. She has a deep interest in and understanding of advertising, both traditional and digital. She is social media savvy and is always up-to-date with the latest online trends. As a coordinator she always met her deadlines and she consistently communicated clearly with her team members.We would definitely like to work with her again if given the opportunity.”

Nancy Lee Jobin, Executive Vice-President, Marketel McCann-Erickson, Montreal, Canada


“As project manager for Viaplay mobile platforms Emilia worked on improvements of the UX of the existing app as well as the development phase of the new app we released in the spring of 2012. Emilia is great at structuring and leading the production as well as leading the concept development, design and UX phase leading up to the production. If she decides to come back to Sweden we would love to hear from her for further collaborations and we would warmly recommend her!”

Dag Larsson, Head of product management of Viaplay, MTG, Stockholm, Sweden


“Emilia shows a high level of strategic and analytical competence in her verbal presentations as well as in her creative ideas. These are built on solid insights and trends which give her a great understanding of the target group’s needs. She is a good listener which is important not only for the end result but for developing a trusted relationship with the client. She doesn’t hesitate to question the brief but does so in a constructive and relevant way.As a team member Emilia comes across as positive, creative and fun to work with. She is excellent on leading workshops and creativity enhancing exercises. She also has the rare ability to combine unexpected ideas with do-able solutions. As a presenter and project manager she conveys a sense of calm, structure and inspiration. She focusses on relevant content and engaging ideas.”

Emelie Sporrong, Project Manager, Håkanson United AB, Stockholm, Sweden