Den som har stil begår inga brott

— The one who has style commit no crimes.

NK, a fancy department store in the heart of Stockholm, runs a billboard campaign right now that I absolutely love. Since I started to get other interests than clothes, like digital and music, I have rarely been this exited about something from the fashion world.

I love advertising when it challenges norms and makes something that is not fully accepted in society seem normal. That advertising has an affect on what we do has been proved by especially fashion ads with their too skinny models. When you use the attention to not only sell something but also to do something good I feel proud about working with advertising and inspired to do good whenever I can.

This ad is my favorite! I would love to date a guy like this! You can see the whole campaign at their Facebook page.