This is an image of my friend Sara as a man. During the weekend the fb newsfeed started to fill up with these pictures.
In Sweden, a country that wants to be known for being one of the most equal countries in the world, there are still big differences between the genders when it comes to salaries. Men still earn more money than women for the same work.
To draw attention to this Kommunal, which is the biggest union of Sweden made up of both government and private employees, created an app that lets women create images with them as men. You can choose between several different men looks, from young hipster to senior dressed in tuxedo.
This is an example of how interactive media can be used to draw attention to causes or educate. By interacting you are more likely remember the message than if you would have just heard it.
A couple of weeks ago I noticed that here in Argentina they sell Kinder egg in pink and blue*. When I grew up there was only orange. The same for boys and girls. That was never something that bothered me as a kid, and neither my brothers.
What bothers me about pink and blue Kinder eggs is not the color, it’s the content. The pink eggs contain jewelry and cute animals, the blue eggs contain sets for small cars that you have to put together yourself and other more complex toys. What do we tell our kids when we give our little girls jewelry to play with and our boys toys for aspiring engineers? It’s 2013, aren’t we passed the old times when women where just supposed to be pretty housewifes and men worked for the both? Maybe there was pink and blue eggs all the time, they just didn’t sell them in Sweden?
I have travelled quite a bit and never seen pink and blue eggs before. Why this bothers me is that Kinder has always had eggs that doesn’t separate boys and girls, to start selling separate eggs for boys and girls feels like a step backwards. When I imagine the future I definitely believe in a more equal society if we can assume that we become more intelligent as we evolve.
The surprise kind of disappears as well if you by the color can tell what type of toy you will get, or maybe I’m the only one who doesn’t want my surprise spoiled.
*There is a green egg as well that contains animals, and an orange with the old mix of toys, which could be regarded as kind of unisex. But a green egg doesn’t make up for the blue and the pink eggs.
Online people are producing more and more for free, just because it is fun and it is something they care about. The products we create together are actually competing with the gigantic companies that now rule the world. Soon we will also have 3D printers that will let us even produce physical goods and not just intellectual.
How will the market adapt to this? How will we adapt to this? The idea of working in exchange for information and products seems hard to grasp, it is much harder to get payed what we deserve in goods than in money. But as time goes by, shouldn’t we become more intelligent as humans? I think we just have to be open and adapt to change and everything will be fine.
This is one of the most positive videos I’ve seen in a long time! When we use social media we leave a trace of stuff we like. If companies started to pick up these traces we would maybe get a more diverse picture of the genders in media. Online we get to decide ourselves what we want to consume, we can also choose to consume things that are necessarily not what our demographic normally like, but online we can be who we want to be.
How many girls would choose to read Cosmopolitan articles online if they had the choice of reading something more interesting? Still quite a lot probably, but if the big volume fashion magazines like Cosmopolitan are exchanged by more different online magazines with more narrow target groups, I’m sure that the group that want to read about dieting and how to please your boyfriend would decrease being replaced by something that corresponds to your taste better.