What to judge in a social media awards?

I’m going to do something really fun tonight! Party for my brain! I’m going to look at all the submissions for the Bees Awards! The first Social Media awards. Because I received a nominee in the awards last year I got to be in the jury this year! I’t going to be very interesting to see what is happening in social media right now and I hope to get a lot of inspiration.

But what what should I look for when I judge the entries?

Social medias are nothing but tools! A tool that helps the user do something and is useful is a good application of social media.

I’m gonna have so much fun tonight!